E-Commerce
Brand Identity, Website Design and Development
Brand Identity, Website Design and Development
ROLE
CREATIVE DIRECTOR
CREATIVE DIRECTOR
THINGS I WORKED ON
THINGS I WORKED ON
BRAND IDENTITY
BRAND IDENTITY
PACKAGING
PACKAGING
3D DESIGN
3D DESIGN
WEB DESIGN & DEVELOPMENT
WEB DESIGN & DEVELOPMENT
Butterlicious is a cosmetic brand focused on natural and nourishing skincare products. I worked on the end-to-end design journey, building the brand from the ground up. My scope included brand identity design, packaging, 3D product visualizations, and website design & development.
Butterlicious is a cosmetic brand focused on natural and nourishing skincare products. I worked on the end-to-end design journey, building the brand from the ground up. My scope included brand identity design, packaging, 3D product visualizations, and website design & development.
The Challenge
The Challenge
Butterlicious needed more than just a website, it needed a complete brand language that could stand out in the competitive cosmetics market.
Improving the self-checkout interface at Loblaws serves both customers and the business. The main goal is to enhance customer satisfaction and foster brand loyalty by catering to diverse preferences, including tech-savvy users and those with disabilities. Efficiency is prioritized to reduce staff interventions and enhance store productivity by minimizing wait times and potentially boosting sales. The redesign also addresses loss prevention by simplifying the interface to deter tampering and detect fraudulent activity, while clear weight cues help prevent accidental errors and theft.
Improving the self-checkout interface at Loblaws serves both customers and the business. The main goal is to enhance customer satisfaction and foster brand loyalty by catering to diverse preferences, including tech-savvy users and those with disabilities. Efficiency is prioritized to reduce staff interventions and enhance store productivity by minimizing wait times and potentially boosting sales. The redesign also addresses loss prevention by simplifying the interface to deter tampering and detect fraudulent activity, while clear weight cues help prevent accidental errors and theft.
Business
Objectives
Business
Objectives
No established visual identity to define
the brand’s tone.
Improving the self-checkout interface at Loblaws serves both customers and the business. The main goal is to enhance customer satisfaction and foster brand loyalty by catering to diverse preferences, including tech-savvy users and those with disabilities. Efficiency is prioritized to reduce staff interventions and enhance store productivity by minimizing wait times and potentially boosting sales. The redesign also addresses loss prevention by simplifying the interface to deter tampering and detect fraudulent activity, while clear weight cues help prevent accidental errors and theft.
Packaging lacked a premium yet approachable feel.
Improving the self-checkout interface at Loblaws serves both customers and the business. The main goal is to enhance customer satisfaction and foster brand loyalty by catering to diverse preferences, including tech-savvy users and those with disabilities. Efficiency is prioritized to reduce staff interventions and enhance store productivity by minimizing wait times and potentially boosting sales. The redesign also addresses loss prevention by simplifying the interface to deter tampering and detect fraudulent activity, while clear weight cues help prevent accidental errors and theft.
No strong digital presence for e-commerce.
Improving the self-checkout interface at Loblaws serves both customers and the business. The main goal is to enhance customer satisfaction and foster brand loyalty by catering to diverse preferences, including tech-savvy users and those with disabilities. Efficiency is prioritized to reduce staff interventions and enhance store productivity by minimizing wait times and potentially boosting sales. The redesign also addresses loss prevention by simplifying the interface to deter tampering and detect fraudulent activity, while clear weight cues help prevent accidental errors and theft.
Needed engaging product storytelling to
connect with customers.
Improving the self-checkout interface at Loblaws serves both customers and the business. The main goal is to enhance customer satisfaction and foster brand loyalty by catering to diverse preferences, including tech-savvy users and those with disabilities. Efficiency is prioritized to reduce staff interventions and enhance store productivity by minimizing wait times and potentially boosting sales. The redesign also addresses loss prevention by simplifying the interface to deter tampering and detect fraudulent activity, while clear weight cues help prevent accidental errors and theft.
Color
Pallete
The Butterlicious palette combines warm
buttery tones and soft creams with earthy
neutrals and gentle pastels, creating a look
that feels nourishing, playful, and premium,
while staying rooted in nature.
Color
Pallete
The Butterlicious palette combines warm
buttery tones and soft creams with earthy
neutrals and gentle pastels, creating a look
that feels nourishing, playful, and premium,
while staying rooted in nature.
I'd love to hear from you!
I'd love to hear from you!
I'd love to hear from you!
If you have a project in mind or just want to say hello, feel free to reach out to me.
If you have a project in mind or just want to say hello, feel free to reach out to me.
let's connect
let's connect
let's connect
